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What is event planning?

Event planning is the art of planning a convention, part of a exhibition, a ceremony or for example a sport competition. An event planner needs to work on budgeting, establishing the dates of the event, selecting and reserving a suitable location, acquiring all necessary permits from the authorities and coordinating all involved other event logistics. In the creative process of planning an event, the event planner needs to develop a theme, arrange artists and speakers, coordinate all necessary utilities, select and arrange the decor, tables, chairs, tents and all other requirements such as catering, security, toilets, emergency plans and so on.

How do you plan an event?

First an event planner needs to establish the purpose of an event with his client: it could be a product launch, a company celebration, a sport event or a music festival. Then the event planner needs to work on the location, guest list and content, such as dancers, music or other forms of entertainment. The opportunities for locations are endless and typically match the overall event concept. Standard locations for events are convention centers, museums, hotel lobbies, shopping malls or any other type of interesting places outdoors like beaches, public places, parks or any type of arenas. Once the event location has been selected by the event planner (event organizer), he needs to look into preparing this event with staff, choose the entertainment and present the concept back to his client. He needs to look into all details to make the event a success: food, drinks, decoration, entertainment, music as well as budgeting, marketing, advertising and other logistics. Important for an event planner is to able to work within time lines and to be able to coordinate all parts smoothly to work perfectly at the actual day of the event. Only a perfect managed and organized event will be a success and satisfy a client fully. Event planners have therefore mostly flexible and quick thinking personalities, which can work around interruptions easily and have a mind for practical solutions.

How to become an event planner?

Event planning is a quite new career and requires training and experience. An event planner needs to be able to deal with pressure and work efficiently. To be able to communicate with many people simultaneously is crucial for an event planner to be become successful. Event planners are also knows as convention planners, meeting managers or conference coordinators. Whether this career is right for you, depends on your creative capabilities, your organizational talent and your ability to deal with stress. Event planners need to be very flexible with time, the working days around the actual event can be very long and demanding.

There are many B2B publications on the market, which educate the event market about trends and developments in their industry. One way to go, in order to get into the event industry, is seeking a job with an established event planner. Normally there are opportunities to start on a lower level, such as an assistant in one of the event related areas and then to work your way through once you have gained some experience.


More informations

Here a directory list of the largest event planners worldwide:

Abigail Kirsch, New York

A Joy Wallace Catering Production & Design Team, Miami, USA

Along Came Mary Productions, Los Angeles, USA

AMCI, Marina del Rey, California, USA

Barkley Kalpak Associates, New York, USA

Blue Plate, Chicago, USA

Bob Gail Special Events, Los Angeles, USA

Cirque Du Soleil, Montreal, Canada

CMS Communications, Los Angeles, USA

Deco Productions, Miami, USA

ECA2, La Plaine St. Denis (Paris), France

Eclipse Event Specialists, Washington, USA

Eddie Deen & Co., Dallas, USA

Eventmakers, Toluca Lake, California, USA

EventQuest, New York, USA

EventWorks, Los Angeles, USA

Everything Spandex, Baltimore, USA

Experiential Agency/(XA), Chicago, USA

Extraordinary Events, Sherman Oaks, California, USA

Festivities Catering and Special Events, San Diego, USA

George P. Johnson Co., Auburn Hills, Michigan, USA

Global Events, Madrid, Spain

Great Performances, New York, USA

Hargrove Inc., Lanham, Md., USA

Hartmann Studios, Richmond, California, USA

Henry V Events, Portland, Oregon, USA

Imagination Group, London; New York; Hong Kong

Impact Productions, Westfield, N.J., USA

InVision Communications, San Francisco, USA

Jack Morton Worldwide, New York

JHE Production Group, Concord, N.C., USA

ME Productions, Pembroke Park and Orlando, Florida, USA

Media Event Concepts, Austin, Texas, USA

MGM Mirage Events, Las Vegas, USA

MVP Collaborative, Madison Heights, Michigan, USA

P.W. Feats, Baltimore, USA

Paint The Town Red, New York, USA

Paradigm Shift Worldwide, Northridge, California, USA

Party Planners West, Los Angeles, USA

Paulette Wolf Events & Entertainment, Chicago, USA

Ronsley, Chicago, USA

Sequoia Productions, Culver City, California, USA

SportsMark Management Group, Larkspur, California, USA

Star Trax Corporate Events, Southfield, Michigan, USA

Strategic Events, Atlanta, USA

Tamar Productions, Chicago, USA

TBA Global Events., Los Angeles, USA

TSE Sports & Entertainment, New York, USA

USA Hosts Destination Services, New Orleans, USA

Vok Dams Group, Wuppertal, Munich, Hamburg, Germany; New York; Beijing; Bordeaux, France

World Event Management, Lambertville, N.J.; Leeds, England