Tag: event 
 

Flying Camaro 'transforms' Seoul Motor Show

 
 

The Flying Bumblebee Camaro attracted masses at the Chevrolet booth.
If you think car shows in China are crowded, you don't know the Seoul Motor Show. Happening every two years, there must have been millions of visitors or at least it felt that way. For this year's mega event Gear Factor has designed a Flying Camaro for Chevrolet's large booth featuring a bunch of new models.

The Flying Car had the same iconic design, yellow with black stripes, as the famous Bumblebee in the movie Transformers. If there would have been a price for the most photographed object at the car show the Flying Camaro would have outright won it.

We (air-)staged 10 choreographed flights per event day and filled Chevrolet's booth time after time. Operating over such large crowds comes always along with a good portion of suspense for us. The Gear Factor pilot team had to proceed with utmost concentration to maneuver the Flying Camaro in greater distances around the large stand avoiding obstacles and maintaining a safe height above hundreds of heads consistently. You can find a video of all the action here.
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The SmartBird - a bionic robot bird designed like a seagull

 
 

Design study of the SmartBird and a test video.
You will recall the drawings of Leonardo DaVinci's flying machines trying to copy the bird flight from nature. It took more than 500 years for his vision to be realized: in 2011 finally the Festo SmartBird has arrived.

Gear Factor, part of Festo's Bionic Learning Network, has designed the SmartBird for Festo's trade shows and event activities. Gear Factor has played a major role in the development of this ingenious flying robot from the early design sketches by our engineers to its actual production in our facility. Before, nobody has gotten any farther than elementary models with simple flapping wing technology. The SmartBird is inspired by a seagull and its design and flying capabilities are so true to nature that it can be easily mistaken for a real bird.
The SmartBird wings don't only beat up and down, but tilt at specific angels controlled by an intelligent micro-controller monitoring continuously all data and parameters during flight and making automatically real-time adjustments. The control of flight direction is achieved with a turning head and tail, just like real birds do it when they maneuver themselves through airspace!

Our previous experience with developments for Festo, especially the AirRay and AirPenguin, helped immensely to take things a giant step further in realizing the ambitious idea of a robot bird. The SmartBird was designed to prove and convey fresh ideas regarding the potential of greater energy efficiency in aviation. The SmartBird design has reached an unprecedented energy efficiency of staggering 80%. It's extremely light weight with a minimal use of components, materials and an ingenious drive technology made this stunning invention possible.
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Flying Chevy Sparks soared all-around Mexico City

 
 

The Flying Chevy Spark at an Azteca TV show.
For the recent launch of the Chevrolet Spark in Mexico Gear Factor has designed and produced two flying versions of the car model. It has been the first time an Gear Factor flying car has been utilized in this market. A series of events and guerrilla marketing actions were planned during the 201 0 Fifa World Cup, developed and arranged by GM Mexico's lead advertising agency McCann-Erickson. In cooperation with McCanns we devised a series of suitable applications for the Flying Sparks in line with the overall launch strategy.

For a period of nearly two weeks a series of events took place at a variety of locations. One Gear Factor team toured in Mexico City from shopping mall to shopping mall and surprised the shoppers with a flying presentation of the Chevy Spark. In similar style the other Gear Factor team operated twice at the Mexico City international airport in terminal 2. We hope sincerely nobody missed a flight!

The Flying Chevrolet Spark on Mexican TV: the buzz began

The most exciting part of this project was to fly one Spark in several high-profile Mexican TV shows of broadcasting networks such as Azteca and Telemundo. The TV shows were partly live and partly recorded. The live television programs have been of course the rather suspenseful gigs and the Gear Factor team piloted the flying car to perfection, but not without a few drops of sweat here and there. The word of the Flying Chevrolet Spark has spread quickly hereafter and a few other networks like MTV showed up, to get their footage of the 'talk of the town'. We would say, General Motors has made the most out of their advertising budget with this highly successful campaign and we had a lot of fun being part of its conversion. Actually the Spark launch became sort of a reference project for us, when we need to explain to our clients how to get the most value and impact out of our flying solutions. The events and actions have been so cleverly linked up that the buzz in the city reached quickly incredible levels. Youtube, like always, tells us the story.
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Flying Chevy Sonic scores at Atlanta International Auto Show

 
 

The Flying Sonic at the Chevrolet stand.
Chevrolet Detroit utilized for the first time the Flying Sonic at this year's International Auto Show in Atlanta. The Gear Factor Flying Car performed to perfection and was commented the most exciting attraction at this event. The project was conducted in cooperation with Jack Morton Worldwide, who developed the concept of the Chevrolet booth at this exhibition.

The Atlanta International Auto Show is not the largest car show around, but has a unique cosy atmosphere, perfect to take an Gear Factor Flying Car to the air. The Flying Chevy Sonic was executed to perfection and its realistic design with a high level of detail made many in the crowd believe this is a real car taking off. For once there was plenty of space and the Flying Sonic cruised over the whole Chevrolet stand much to the enjoyment of the Chevy product managers and models. Of course they were a bit scared at first by such a large object flying close to them overhead. Our explanations that an Gear Factor Flying Car weighs only 5kg, is based on lighter-than-air technology and therefore can't fall out of the sky reassured all staff and they played around with this surprising show during their car presentations. In fact, Chevrolet was the only car brand at this motor show that offered it's visitors some exciting entertainment. No wonder, the Chevrolet stand was comparatively well attended (what happened to car shows in the US by the way?). Especially the kids were very ecstatic and danced along under the Flying Chevy Sonic all the way. You can watch a video here.
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