Tag: exhibition 
 

Flying Camaro 'transforms' Seoul Motor Show

 
 

The Flying Bumblebee Camaro attracted masses at the Chevrolet booth.
If you think car shows in China are crowded, you don't know the Seoul Motor Show. Happening every two years, there must have been millions of visitors or at least it felt that way. For this year's mega event Gear Factor has designed a Flying Camaro for Chevrolet's large booth featuring a bunch of new models.

The Flying Car had the same iconic design, yellow with black stripes, as the famous Bumblebee in the movie Transformers. If there would have been a price for the most photographed object at the car show the Flying Camaro would have outright won it.

We (air-)staged 10 choreographed flights per event day and filled Chevrolet's booth time after time. Operating over such large crowds comes always along with a good portion of suspense for us. The Gear Factor pilot team had to proceed with utmost concentration to maneuver the Flying Camaro in greater distances around the large stand avoiding obstacles and maintaining a safe height above hundreds of heads consistently. You can find a video of all the action here.
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Flying Chevy Sonic scores at Atlanta International Auto Show

 
 

The Flying Sonic at the Chevrolet stand.
Chevrolet Detroit utilized for the first time the Flying Sonic at this year's International Auto Show in Atlanta. The Gear Factor Flying Car performed to perfection and was commented the most exciting attraction at this event. The project was conducted in cooperation with Jack Morton Worldwide, who developed the concept of the Chevrolet booth at this exhibition.

The Atlanta International Auto Show is not the largest car show around, but has a unique cosy atmosphere, perfect to take an Gear Factor Flying Car to the air. The Flying Chevy Sonic was executed to perfection and its realistic design with a high level of detail made many in the crowd believe this is a real car taking off. For once there was plenty of space and the Flying Sonic cruised over the whole Chevrolet stand much to the enjoyment of the Chevy product managers and models. Of course they were a bit scared at first by such a large object flying close to them overhead. Our explanations that an Gear Factor Flying Car weighs only 5kg, is based on lighter-than-air technology and therefore can't fall out of the sky reassured all staff and they played around with this surprising show during their car presentations. In fact, Chevrolet was the only car brand at this motor show that offered it's visitors some exciting entertainment. No wonder, the Chevrolet stand was comparatively well attended (what happened to car shows in the US by the way?). Especially the kids were very ecstatic and danced along under the Flying Chevy Sonic all the way. You can watch a video here.
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