Tag: spark 
 

Flying Chevy Sparks soared all-around Mexico City

 
 

The Flying Chevy Spark at an Azteca TV show.
For the recent launch of the Chevrolet Spark in Mexico Gear Factor has designed and produced two flying versions of the car model. It has been the first time an Gear Factor flying car has been utilized in this market. A series of events and guerrilla marketing actions were planned during the 201 0 Fifa World Cup, developed and arranged by GM Mexico's lead advertising agency McCann-Erickson. In cooperation with McCanns we devised a series of suitable applications for the Flying Sparks in line with the overall launch strategy.

For a period of nearly two weeks a series of events took place at a variety of locations. One Gear Factor team toured in Mexico City from shopping mall to shopping mall and surprised the shoppers with a flying presentation of the Chevy Spark. In similar style the other Gear Factor team operated twice at the Mexico City international airport in terminal 2. We hope sincerely nobody missed a flight!

The Flying Chevrolet Spark on Mexican TV: the buzz began

The most exciting part of this project was to fly one Spark in several high-profile Mexican TV shows of broadcasting networks such as Azteca and Telemundo. The TV shows were partly live and partly recorded. The live television programs have been of course the rather suspenseful gigs and the Gear Factor team piloted the flying car to perfection, but not without a few drops of sweat here and there. The word of the Flying Chevrolet Spark has spread quickly hereafter and a few other networks like MTV showed up, to get their footage of the 'talk of the town'. We would say, General Motors has made the most out of their advertising budget with this highly successful campaign and we had a lot of fun being part of its conversion. Actually the Spark launch became sort of a reference project for us, when we need to explain to our clients how to get the most value and impact out of our flying solutions. The events and actions have been so cleverly linked up that the buzz in the city reached quickly incredible levels. Youtube, like always, tells us the story.
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